We share useful tips for smarter marketing and business leadership.

In this issue, we'll discuss how to get the most out of the your own newsletter.

The Problem

Many digital marketing tools are available. But, many businesses still struggle to engage their audience.

This is due to crowded social media feeds and short consumer attention.

Keeping an audience engaged is a big challenge for today's businesses.

Background

Email marketing has stood the test of time. It is the most effective strategy in digital marketing. This is something I'd still confidently say, even after 15 years in the industry.

Social media trends are fleeting. Emails go directly to your audience.

This puts content right into their personal space: the inbox.

Here's a closer look at the tactics, as well as the latest data supporting the effectiveness of this approach.

Typically, email marketing offers a substantial return, averaging $38 for every $1 invested.

Using targeted content, as well as some smart engagement tactics, you can get even better returns.

Building Relationships and Customer Loyalty

Newsletters are essential for keeping in touch with your audience.

Each email is a chance to provide something useful. It could be insightful info, helpful tips, or updates on your products and services.

This consistent engagement helps convert occasional website visitors into devoted followers and customers.

Solidifying the Sales Funnel

Regular newsletters keep your brand top of mind. They take people from mildly interested to ready to buy.

This steady stream of relevant content creates knowledgeable supporters of your brand.

Improving Customer Retention

The interaction doesn’t stop after a sale. Newsletters keep your current customers engaged and interested in your brand.

By delivering value after the purchase, you keep a strong connection and reduce customer turnover. This also increases the chance of repeat purchases.

These strategies enhance your marketing funnel. They help to attract new leads, turn them into customers, and keep them engaged long-term.

Conclusion

This has shown the benefits of adding an email newsletter to your marketing. This is especially true for newsletters.

Newsletters bring value to your audience. They boost engagement and drive big returns on investment. This makes them a key tool for today's marketer.

Because it is proven to work.

We’ve worked with hundreds of brands. The most successful ones have a regular email newsletter.

Most of the time, these newsletters aren’t that special. But they consistently put out useful content. It is relevant and interesting to their audience.

This keeps them top of mind when the time is right to ask for the sale.

🎧 Watch to our latest episode — Inbox to Impact: Transforming Your Marketing with Newsletters

Some of the best articles, videos, and social content from around the web.

Want help creating a newsletter that works?

Check out We Build Newsletters and see how we can keep your audience engaged (and grow your business on autopilot).