How Hugh Massie scaled a business built on human connection

^{This 3-minute read brought to you by the team at Rogue Pine}

In this issue, you'll learn:

• You can't scale without structure

• Marketing starts with a real moat

• Scaling is about multiplication, not addition

Scaling a business takes more than momentum. It takes structure, leadership, and long-term thinking.

I sat down with Hugh Massie, founder of DNA Behavior and two-time Titan 100 CEO, to talk through how he's built a company designed to last.

This was an honest look at what’s working, what’s changed, and what still takes time.

Here are the takeaways that stuck.