This 3-minute read brought to you by the team at Rogue Pine
In this issue, you'll learn:
Most teams struggle to create content because they’re starting from the wrong place.
They sit down to “write content.”
Instead of capturing the stories and phrases they’re already saying in sales calls and client meetings.
We don’t do that anymore.
We start with one conversation—recorded, transcribed, and broken into parts we can reuse.
Here’s how.
5 reasons we start every content cycle with a recorded interview
1. Interviews are easier than writing.
You don’t need a polished draft. You just need someone to ask good questions.
The answers come out naturally. Clients speak in plain language. Founders share real stories.
It's easier to talk than type.
2. Interviews reveal content gold.
The best soundbites and frameworks usually show up in conversation, not on a brainstorming board.
And they're more aligned with how your audience actually thinks and talks.
3. You get more content in less time.
A single interview can fuel multiple posts, articles, and emails. Especially when you use a tool that lets you organize it quickly (we’ll get to that).
4. You stop relying on guesswork.
Instead of “trying to come up with content,” you’re responding to real problems and language your clients are already using.
5. You sound like a human.
Most over-edited marketing sounds like a committee. Client interviews cut through that.
The voice is real. The tone is useful. And it resonates.
Our clients love the results they get from this. If you want our help, go here.
How we actually do it (using Grain)
We record interviews using Grain. It’s built for turning meetings into content.
Here’s what it does:
Records your Zoom or Meet calls (automatically if you set it up)
Transcribes the full conversation, every word is easily searchable.
Creates an AI-generated summary with bullet points and suggested titles
Builds a clickable table of contents, so you can jump to the good stuff
Lets you tag highlights in real time, so you don’t lose them
No downloading video files. No switching tabs. No scrubbing through recordings.
We go back to Grain, click the moment we need, and start building from there.
3 ways we turn that interview into content
1. Email newsletters
We pull one strong idea from the interview—often a transformation story or sharp insight.
Then we shape it into a story-driven email with a clear takeaway.
The client’s words usually form the core.
We just add structure and edit for flow.
2. Social media content
We clip quotes and moments from the call.
This becomes:
Carousel slides with 1-idea-per-frame
Short text posts that highlight a key lesson
Video clips (if we recorded with video on)
No guesswork. Just repurposing what was already said well.
3. YouTube + supporting content
If we publish the interview, we use the transcript to:
Write a YouTube description with timestamps
Create a blog summary
Add video chapters
Pull comments or quotes to feature
You don’t need separate workflows. One recording gives you everything.
Tips for doing this yourself
1) Set up Grain to auto-record every client call.
Even if you don’t use them now, you’ll be glad to have the archive.
2) Keep a bank of interview questions.
Use the same ones for internal team interviews and client stories. They keep the structure consistent.
3) Highlight clips as you go.
Train yourself (or your team) to tag good quotes live. It cuts the time in half.
4) Focus on language, not just facts.
Pull out the way people explain things—it’s often more valuable than the data itself.
This system is how we get off the content hamster wheel.
We’re not scrambling for new ideas each week, instead, we’re repackaging the work we’re already doing—and saying—into content that builds trust.
If you want to start building content from client calls, start with a tool like Grain and follow this playbook.
You’ll get sharper messaging, faster output, and a lot less resistance when it’s time to hit publish.
P.s. If you’re still a little too busy to execute this? Our team can handle it for you.
