- Grow Rogue Newsletter
- Posts
- Plan. Pivot. Lead.
This 3-minute read brought to you by the team at Rogue Pine
In this issue, you'll learn:
Some leaders get derailed the minute the plan changes.
Ron Higgs built his career around what happens after it does.
In this week’s episode of the Grow Rogue podcast, Reade connects with Ron Higgs, a former Navy Flight Officer and now executive coach.
Ron shares how lessons from aviation and military leadership can transform how founders scale teams, build alignment, and lead under pressure.
Whether you're an owner scaling your ops team or a founder managing rapid growth, this episode will help you lead with both structure and flexibility.
You don’t need a perfect plan. You need a flexible one.
Ron’s most important advice?
“Have a plan. But be ready when it falls apart.”
(That’s not theory. It’s straight from naval aviation, where the landing strip is literally moving.)
Plans break. Strategies shift. People leave.
The question is: Will your team stall—or adapt with you?
Know your people or lose your traction.
Ron breaks down the “KYP” framework—Know Your People—as the foundation of modern leadership.
You can’t delegate, inspire, or align a team you don’t understand.
As he puts it: “You have no idea what motivates someone unless you build a relationship with them.”
Mass alignment doesn’t come from an org chart.
It comes from real human insight—something AI can support but never replace.
Structure is not your enemy. It’s your leverage.
Ron’s background in the military wasn’t about red tape—it was about mission clarity and accountability.
He explains how civilian teams often confuse “structure” with “bureaucracy” and miss out on the efficiency that alignment creates.
If your team is growing but getting slower, structure might be exactly what you're missing.
Content that builds trust without being perfect
Ron didn’t start out as a content creator.
But now he’s using AI, real-world insight, and aviation metaphors to build trust and visibility on LinkedIn.
His main messaging? Reputation > Reach.
If your brand depends on your leadership, your content doesn’t need to go viral. It just needs to be true.
Is your growth outpacing your leadership clarity?
If any of this sounds eerily familiar:
Your team is growing fast, but alignment is slipping
Your content feels disconnected from your company’s voice
You know your structure isn't scaling with your size
You’re spending more time reacting than leading
Then do this:
Watch the full podcast episode with Ron Higgs to hear how seasoned leadership systems translate from military to startup life.
Download our free Marketing Clarity Report to get access to tools to align your messaging with how your team actually operates.
Book a clarity call with Rogue Pine and let us help you uncover where your leadership story and marketing strategy are out of sync, and exactly how to fix it.