Stop Selling to Everyone

^{This 3-minute read brought to you by the team at Rogue Pine}

In this issue, you'll learn:

• Focused positioning flips that on its head.

• The power of a clear niche

• Why clarity creates momentum

• Ready to grow faster by getting more focused?

Trying to reach everyone with your marketing?

That might be the very reason your business is struggling to grow.

It's tempting to cast a wide net. You think: "The more people I talk to, the more customers I'll get."

But here's the truth: When you try to appeal to everyone, you end up appealing to no one.

Here's what happens when your positioning is too broad:

• Your message sounds generic

• People can't tell if you're the right fit for them

• You blend in with competitors instead of standing out

• Your marketing feels like shouting into the void

And worst of all, you waste time, energy, and money attracting the wrong people (like the ones who don't buy or don't stick around).

Focused positioning flips that on its head.

Instead of being everything to everyone, you get crystal clear on three things: